With 20 years of experience as a Creative Director across advertising agencies, branded entertainment events and graphic design studios, transitioning into the realm of Crypto Art and the NFT ecosystem of Web3 has represented an exciting evolution rooted in the fusion of creativity, technology, and blockchain innovation.
In my experience in crafting compelling brand narratives and visual stories, the move into crypto art opens up new avenues for art exploration and expression, embracing the infinite possibilities of web3 harnessing a deep understanding of sensible aesthetic storytelling creating crypto artworks that resonate inside and outside the virtual realm.
With a degree in Visual Communications from Pratt Institute focused on Art Direction and Graphic Design, I have seamlessly adapt my skills to craft immersive visual experiences within 360° campaigns that push the boundaries in the advertising and graphic design industry.
Moreover, the integration of blockchain technology introduces a novel dimension of authenticity and scarcity, imbuing each of my artworks with immutable provenance and value providing a glimpse into my artistic vision and transcendent life experiences.
As an artist it was compelling and necessary for me to create the proper and right collection that would help me catapult and showcase my transition into the NFT ecosystem of web3.
In order to do so I deepened into my faith and beliefs as well as into analyzing and researching diverse creeds and religions, sacred art in traditional art forms as well as the influence of theology through art throughout history.
In an era marked by ceaseless tumult, where the divine is relegated to obscurity and the spotlight stolen by nefarious forces championing agendas contrary to nature, our innate and direct connection with the divine stands compromised. Yet, akin to the transformative era of the Renaissance, when artists played the key role in reshaping and restoring such connection through their craft, so too has that time arrived in the digital era.
The Digital Renaissance.
I humbly present to you my Genesis, THEOS COLLECTION.
Art as a Gateway to the Divine — A tribute to God, The Creator.
Copyright © 2024 Lord Byrus